Dror Yitzhaki
Board Member
My daughter lost all her hair, all over her body, within two weeks. As parents, the feeling was deeply confusing-and for our daughter, even more so. We felt alone, with no one experienced to talk to. After weeks and months of searching for children and adults living with alopecia to share experiences and information with, technology finally helped us find one another. From there, the path to founding the association was short. Today, with the association standing tall and active, we're happier than ever to give back: a listening ear, small everyday coping tips, and advocacy on a national level.
Nava Rosenfeld
Board Member
Married, mother of three and grandmother of seven, a social worker, family therapist and organizational consultant. Living with alopecia totalis since 2010. I realized that connecting with others living with the disease, and learning from one another about coping with it, could ease and strengthen us all. We started small, with a meeting of seven families that laid the cornerstone for the association. Since then we've grown, gathered more friends, and together we celebrate, support each other, and face this together.
Limor Shiloni
Board Member
An entrepreneur and founder of Bubble, a virtual reality app that helps cancer patients through their recovery. Married, mother of three, the youngest of whom, Amit, was diagnosed with alopecia areata at age 5. Alongside the difficulty and challenge the disease brought, we try to find ways to turn it into a gift. Volunteering as part of the association's management team lets us give to others — and receive just as much in return.
Shahar Fleischman
Board Member
I am the father of Yuval, who has been living with alopecia areata since the age of 7, which progressed to alopecia totalis at the age of 10. Through our family’s personal journey and firsthand understanding of the challenges that come with alopecia, I chose to take an active role in the work of HeadsUp. Professionally, I am the owner, director, and producer of a production company specializing in still photography and video. As part of my work with the association, I contribute my professional knowledge and experience in the visual field, taking part in the creation of content, videos, and campaigns, and helping bring the stories of the alopecia community to the forefront. For me, being part of the association is an opportunity to transform our personal and family experience into a force for raising awareness, creating change, and empowering children, families, and everyone living with alopecia.
Shay Vizel
Board Member
An experienced manager and operations professional with an extensive background in management, leading processes, and building communities. Living with alopecia areata myself, I chose to turn my personal experience into meaningful action for others. As part of my work with HeadsUp, I focus on developing and growing the community, creating connections between people living with alopecia, making information accessible, raising awareness, and promoting initiatives designed to give those facing the condition what matters most in these moments: knowledge, support, and the feeling that they are not alone. I believe that beyond coping with hair loss, alopecia can deeply affect our identity, self-image, and confidence. My goal is to help more people navigate this journey with greater support, a stronger sense of belonging, and above all, with their heads held high.